Throughout 2015, Matrix had been gearing up to make some major changes that included a new LED partnership and a new corporate image.
“Our Customers understand the “Matrix Difference”, but it is time to share with the Industry why Matrix is the Premier Distributor in the US. We needed to build a new look from the ground up, and a modern, mobile responsive website that represents the type of work that makes us unique” Tom Roche, Chief Operating Officer, stated to the team at the launch meeting earlier in January.
Matrix Visual spent a year researching LED manufactures and analyzing product capabilities and came to the conclusion that Unilumin was the company they wanted to transition forward with starting in 2016. With new products arriving in April, Unilumin’s cutting edge technology paired along perfectly with Matrix Visual’s new look.
Matrix teamed up with Immedia Creative as their Design & Marketing Agency to help them launch their new brand. After months of creative meetings, reviewing and collaboration; Matrix was rebranded from the ground up and was ready to launch its new, edgier and visually stunning website. Everything from the company logo and color schema to the modern, mobile responsive layout for the site were carefully considered and focused to represent both the visual and technical elements that embody Matrix Visual as a company. The end result was spectacular and Matrix is determined to push the boundaries of their company and LED displays while continually exceeding the expectations of their customers.
2016 is guaranteed to be a year of exciting changes and opportunities for Matrix Visual.